The Art Guide, 2020

Mixed-media sculptural installations, Magic Eye exhibition with artists Evelyn Ashamallah and Salam Yousri, Shelter Art Gallery, Alexandria, Egypt, 2020

The Art Guide consists of a series of mixed-media sculptural installations investigating questions related to the relationship between art and audience.

I have always asked myself: could a visual artwork make someone laugh out loud? Could it have an effect similar to a comic film or video? What could make a silly joke become an artwork?

To investigate these questions, I began creating a series of meta-installations with the aim of building an interactive and humorous environment. I created an alter ego that comments on each work — the Art Guide. The approach gives me absolute freedom to explore ways of thinking and working I’ve never used before. It can even allow me to make works that go against my own taste, while still asking what that means. Such self-aware works aim to instigate the same level of self-awareness in the viewer.